RECENT WORK
Macy’s
GIFT GUIDE
Account + Project Management
Production
You've read a gift guide, but have you met one? The holiday season often brings more pressure than joy. Finding meaningful gifts, hosting, and navigating endless deals can turn gifting into a stressful chore.
Macy’s set out to change that by introducing a warm, relatable embodiment of a gift guide — someone who brings ease, expertise, and excitement back to holiday shopping. Enter the Macy’s Gift Guide, played by the fabulous Alison Brie. As a trusted curator, she helps shoppers find the perfect gifts with confidence.
Set in a whimsical, festive Gift Guide World, she transforms holiday shopping from a chore into a joyful moment of connection — one that only an icon like Macy’s can deliver.
RECENT WORK
The Forum
BOLDLY BLACK-CENTERED.
Brand Identity + Website Overhaul
Paid + Earned Media Launch
Content Development
Inspired by the tenets of Afrofuturism, I was pleased to lead The Forum through a full brand identity and communications strategy overhaul - the first for the organization since its founding in 2006.
A beautiful blend of past meets present, work embodies the organization’s renewed sense of purpose and intentionality; empowering Minnesota’s Black communities to imagine, then create an equitable future.
Organic, targeted paid + earned media garnered 1MM+ cross-platform impressions; successfully re-introducing The Forum to a diverse, energized audience.
Continued implementation of new brand strategy and visual identity, with support from a fully revamped website, has led to the highest consistent audience engagement for The Forum across owned channels.
Smithsonian + DM.E
OUR SHARED FUTURE: RECKONING WITH OUR RACIAL PAST
"Our Shared Future: Reckoning With Our Racial Past" is a Smithsonian initiative designed to foster a positive discussion on understanding the issues of race and racism.
DM.Experiential brought together a team of world-class creative and production talent; working with the Smithsonian’s curators to establish the message while bringing to life a multi-tiered program with elements including streamed events, in-person experiential pop-ups, “how to” kits to enable self-produced events, a web portal, web-based app, digital and curated user-generated content.
Content + Project Management